How JOE Works

    The whole outreach process,
    handled for you

    JOE learns your business and your prospects, writes the outreach, sends it, and tells you what actually worked. Nothing below is a mockup. It's what happens when you use the product, start to finish.

    8Product stages
    20Core features
    1Inbox for every reply

    Core Features

    Here's what happens at each stage, from the first setup screen to the report at the end.

    Get Started
    Tell JOE about your business and what you sell.
    1

    Company Setup

    Create your account with your work email and get set up in minutes. Add your company details once, and JOE can even write your company overview straight from your website.

    Product & Service Catalog

    Add what you sell, one at a time or in bulk with a CSV. Include a description, category, and status for each, and JOE uses it whenever it writes your outreach.

    Build Your Lists
    Bring your prospects list, clean that up and organize before a single email goes out.
    2

    Contact Import

    Upload a CSV, import from Google Drive, or add contacts one by one. The more details you include, like LinkedIn profiles and websites, the more personal JOE's emails get.

    List Validation

    JOE flags duplicate emails and missing details the moment you import a list. Then it helps you organize everything by industry, region, or campaign.

    Connect Your Sending Infrastructure
    Your outreach is only as good as the infrastructure behind it.
    3

    Email Connections

    Connect as many sending accounts as you need through Google Workspace or SMTP/IMAP. Set a sender name, signature, and daily limit for each, and see which campaigns are using which inbox.

    Email Warmup

    Turn on warmup for any new account and JOE gradually builds up its sending volume. Track warmup emails sent and messages rescued from spam before it touches a real campaign.

    Design the Outreach
    JOE gives you control over how your outreach looks, sounds, and evolves across a campaign.
    4

    Sequence Builder

    Start with your first email, then add as many timed follow-ups as you need. There's no limit on how long a sequence can run.

    Tone Engine & A/B Testing

    Choose a tone, Professional, Playful, or Persona-Focused, or run all three at once and let reply data show you the winner.

    Workflow Library

    Save any sequence as a template, duplicate it for new campaigns, and see how many are currently using it.

    Brief & Launch Campaigns
    Once your messaging and lists are ready, JOE makes it easy to turn them into a live campaign.
    5

    AI Campaign Brief

    Describe your campaign's goal in a few lines, and JOE builds the pitch around it, working in your prospects' pain points and what you're offering.

    Launch Setup

    Connect a workflow to your list, preview each email variant, then set your start time, follow-up spacing, and sender accounts.

    Lifecycle Control

    Track every campaign through Draft, Active, Paused, and Completed. Pause, edit, duplicate, or send it back to draft whenever you need to.

    Engage With Replies
    When prospects respond, everything comes to one place.
    6

    Unified Reply Inbox

    Keep every reply from every campaign and sending account in one place. Search, filter, and respond to conversations without switching between screens.

    Live Sequence & Email Tracking

    See every email, status, and interaction in a prospect's sequence. Track the journey and reply directly from the same thread.

    AI Summary & Auto-Stop

    Get a quick AI summary of each prospect before replying. When they respond, JOE automatically stops further emails and hands the conversation back to your sales team.

    Measure Performance
    Know what's working and what isn't.
    7

    Performance Dashboard

    Get a live view of prospects, campaigns, and replies, alongside delivery, open, click, and engagement rates.

    Tone & Variant Comparison

    Compare your email tones and variants side by side, and see which ones get more opens, clicks, and replies.

    Custom Reports

    Filter performance by date, campaign, channel, or status, and download the full report to share with your team.

    Manage Your Workspace
    Manage your team, access, settings, and support in one place.
    8

    Admin Control

    See what's happening across your team, all in one place. Keep an eye on campaigns, emails, engagement, and replies, and jump in to manage campaigns whenever needed.

    Notifications & Support

    JOE keeps you posted on campaign activity, team invites, and system updates, so you don't have to check in constantly.

    Need help?

    Raise a support ticket with the details, and track it until it's resolved.

    See it run for yourself

    From setting up your company to handling replies, JOE covers everything above out of the box. Get started for free, or talk to the team about how it'd fit your workflow.